Morgan Stanley:iPhone is going to rule the mobile world
Apple’s (AAPL) iPhone was the hero of an hour-long conference-call seminar on The Mobile Internet presented Tuesday by Morgan Stanley.
The report was intended to be a follow-up to Mary Meeker‘s 1995 “The Internet Report,” which became known as “the bible” of the dot-com boom.
Graphics like the one at right charting the rapid growth of the iPhone/iPod touch/iTunes ecosystem — the fastest new-tech ramp up in history, according to Meeker’s team of 27 research analysts — dominated the 92-slide PowerPoint stack.
This particular slide shows that the rate of adoption of the iPhone and iPod touch in their first nine quarters on the market outpaced NTT’s DoCoMo two-fold, Netscape five-fold and AOL eight-fold.
Based on past performance, according to Morgan Stanley, Apple is in the “pole position” in the race to dominate mobile Internet computing, which is supposed to be for the 2000s what desktop Internet computing was for the 1990s, personal computing for the 1980s, mini computing for the 1970s, and mainframe computing for the 1960s.
“Apple has a two or three-year lead” according to Katy Huberty, thanks to an installed base of 57 million handsets, 100,000 apps and 200 million iTunes subscribers with credit card numbers on file. (She will keep her eye, however, on Samsung, Nokia (NOK) and Google’s (GOOG) Android.)
But much of the presentation was spent showing, in slides culled from research over the past two and a half years, that the iPhone is not like previous mobile devices, and its owners not like ordinary cell phone users.
For example, although iPhone and iPod touch owners represent only 17% of the global smartphone installed base, they account for 65% of the world’s mobile Web browsing and 50% of its mobile app usage (see chart below).
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